The 3 S’s – simplicity, sociability, and safety – are an excellent basis for dating website. So why will it look like many sites tend to be mysteriously lacking all of them from their business programs?
Submit LikeBright, a new dating website founded in Seattle whose goal is to purge deception from online dating scene. It really is a tall purchase, but Ron Lai, Sonya Lai (yes, they’re siblings), and Nick Soman are determined to fulfill it. The trio fulfilled while studying at Harvard, and made a decision to receive LikeBright in 2010 included in the TechStars, a business that phone calls it self the “#1 business accelerator in this field,” program in Seattle.
Their particular purpose, as told Aislyn Green of TechFlash.com, is not challenging: “LikeBright is actually a TechStars Seattle startup attempting to create online dating quick, personal and safe for ladies.” Women everywhere – and plenty of guys – complain regarding insufficient count on and widespread lying that affects online dating services. For most, it’s come to be these a challenge that they’ve given up on internet dating completely in support of going back to the traditional methods of internet dating they’d once refused, like satisfying through friends or at personal gatherings. LikeBright is designed to combat this issue by “creating a dating layer-on Facebook to help ladies satisfy men and women through the individuals they believe.”
The inspiration for LikeBright originated from personal experience. Sonya ended up being driven by a want to assist their feminine pals browse the sometimes-dangerous realm of online dating sites, and desired to put increased exposure of the difficulties, frequently disregarded, that ladies worry about with regards to looking for love online. Ron, a regular traveler, had been encouraged generate a website that met his nomadic requirements, and Nick learned in the property value meeting a night out together through some body you depend on when a female pal launched him to his girlfriend.
Before building this site, the trio done 50 real time interviews with women that wanted to share their own encounters with internet dating. The reactions they was given varied from entertaining with the horrifying, like “every little thing appeared great. And the guy questioned me if I smoked meth” and “he had been 11 and I also must drive him home. He previously walked all the way anywhere.” Determined that the world lacked a dating web site that leaves ladies 1st, LikeBright came into this world.
LikeBright is actually invested in generating an environment built on the 3 S’s. Signing up for this site is straightforward: required 30 seconds to register via Facebook Connect. This site promotes sociability through providing people a social context for all the singles they see and allowing them to interact with friends – connected or otherwise not – on the webpage. And it is safe: females may use LikeBright anonymously, and each and every guy on the internet site is vouched for.